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The Conference Is For You If…
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You don’t need more noise — you need strategy
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You’re not here to play small — you’re here to scale smart
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You’re leading a business but feel stuck in the day-to-day
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You're building something great and need systems, people, or marketing that can keep up
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You’re ready to invest in strategy over stress, and finally build a business that works for you
... And you know being in the right room with the right people makes all the difference.
The Top 3 Power Levers Every Business Must Get Right
If your business isn’t growing the way it should, chances are the breakdown is in one of these three areas. That’s why we built The CORE Collective around the pillars that actually move the needle.
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Customize Your Conference Experience and Choose Your Track
Your Business. Your Agenda. Your Breakthrough.
With three powerful tracks, you’ll have access to the sessions that speak directly to where you are and where you’re headed. Whether you stick to one lane or mix and match across all three, this experience is built for your goals, your growth, and your next big move.
Leadership Development
What you'll learn:
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Build loyalty, ownership, and performance into your team from the inside out.
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Position yourself as the leader people want to follow—and do business with.
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Sharpen your message, inspire action, and own the room every time you speak.
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Grow intentionally while protecting your vision, values, and sanity.
Bring your executive team, ops leads, and department managers—this track aligns your leadership so you can scale with clarity.
Profit-Focused People Ops
What you'll learn:
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Expand your reach and build remote-ready teams that stay aligned and engaged.
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Rethink what modern teams actually need—and how it fuels loyalty and performance.
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Create cultures people want to be part of—for the long haul.
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Lead through change without losing your people or your momentum.
Bring your HR director, consultants, and culture leads—this track turns your people team into a growth strategy.
Digital Marketing
What you'll learn:
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Leverage AI to streamline content creation without sounding robotic.
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Ditch vanity metrics and measure what matters. Track the numbers that drive revenue.
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Learn what to say, how to say it, and where to show up to get results.
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Build a marketing system that fuels growth—not guesswork.
Bring your marketing manager, social media lead, and content team—this track will sharpen your brand and boost your bottom line.
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GO FOR GOLD
AND GROW
What if you had one full day to sit shoulder-to-shoulder with a $100M strategy team — to rebuild your business from the inside out?
This isn’t a breakout session. It’s not a fireside chat.
It’s a closed-room execution lab for 25 founders ready to scale with precision.
Inside the Golden Ticket Experience, you’ll walk away with:
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A leadership operating system that aligns your team and decisions
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A revenue-ready marketing strategy engineered for predictability
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A people ops blueprint to build a team that performs without drama
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A custom business playbook — with org charts, hiring scripts, offer frameworks, and execution plans built for your business
This is what most founders pay $10K+ to get through private advisory. You’ll get it all — for $997 — because you hold the Golden Ticket.
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Three Days. One Transformational Shift.
Whether you're walking in alone or rolling deep with your team, this is the strategic reset your business has been waiting for. Every moment is intentionally designed to help you lead better, scale smarter, and grow faster. You’ll learn from experienced leaders, network with purpose, and walk away with strategies you can implement immediately.
Day One
September 29, 2025
VIP ACCESS ONLY
This is your high-level strategy day. Intimate. Intentional. Impactful.
THE DEEP DIVE
With direct access to experts, guided planning sessions, and personalized insight, you'll walk away with a custom growth strategy—built for your next move.
The day ends with a private mixer where VIPs, speakers, and sponsors connect before the main event kicks off.
Day Two
September 30, 2025
GENERAL ADMISSION
Whether you stay in one track or explore all three, this day is where clarity meets execution.
THE CORE EXPERIENCE
The energy shifts, the doors open, and the work begins.
Kick off the full CORE Collective experience with a powerful opening session, followed by expert-led breakouts, interactive workshops, and networking designed to expand your thinking and sharpen your strategy.
Day Three
October 1, 2025
GENERAL ADMISSION
You came for strategy—now you’re leaving with momentum.
THE SHIFT
This final day is about cementing your next steps. Expect more tactical sessions, impactful conversations, and tools you can immediately apply.
Then, we wrap it all with a celebration that brings the entire community together to toast transformation—and MyCORE’s 7-year anniversary.
This Is Where It All Goes Down
The CORE Collective is happening at The Graduate Hotel in Eugene, OR—a venue just as intentional as the event itself. With its bold, eclectic design, nostalgic charm, and vibrant personality, this boutique hotel creates the perfect atmosphere for breakthrough thinking and big ideas.
Every detail—from the statement decor to the cozy lounges—makes it more than a conference venue. It’s where inspiration lives, connections spark, and momentum builds. And with the entire experience under one roof, you’ll never miss a moment (or a mindset shift).
We’ve secured a limited room block for attendees—book early to stay close to the action.
The Stage Is Almost Set. Speaker Lineup Coming Soon!
You Don’t Need Another Reminder or Motivational Talk. You Need to Move.
The CORE Collective was made for this exact moment—when you’re ready to stop guessing and start executing. When you’re done with the fluff and finally ready to scale with clarity, confidence, and a strategy that actually fits your business. Seats are limited. Growth waits for no one. Save your spot today.
Know Before You Grow
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Who is this conference for?The CORE Collective is designed for business owners, executives, team leads, and ambitious professionals who are ready to scale smarter. It’s especially valuable for mainstreet and small-to-medium sized businesses, including those in home services, professional services, retail, marketing, operations, and people-first industries. Whether you lead the company or contribute to its success, if you’re growth-minded, community-driven, and ready to lead with strategy—not guesswork—this room was built for you.
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What’s the difference between General Admission and VIP (Golden Ticket)?General Admission includes access to all main sessions, workshops, panels, and the closing celebration. VIP (Golden Ticket) includes everything in GA plus access to our exclusive VIP Strategy Day on Monday, a private mixer with speakers and sponsors, premium swag, and priority seating throughout the event.
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Can I customize my conference agenda?100%. We’ve designed the experience with flexibility in mind. You'll choose sessions across three tracks—Leadership, People Ops, and Marketing—based on your needs and goals. Stick to one or mix and match. It's your business, your agenda, your breakthrough.
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Where is the conference being held?All sessions will take place at The Graduate Hotel – 66 E 6th Ave, Eugene, OR 97401. It’s a bold, eclectic space that sets the perfect tone for connection, clarity, and creativity throughout the entire experience. We’ve secured a limited room block for attendees, and while you're not required to stay at the venue, we highly encourage it. Trust us—being where all the strategy, networking, and magic is happening makes a difference. Book early to lock in your spot and fully immerse yourself in The CORE Collective.
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Can I bring my team?Absolutely—and honestly, you should. Some of the biggest breakthroughs happen when your whole leadership team is in the room hearing the same strategy, at the same time, with the same energy. This isn’t just a professional development moment—it’s a company-wide shift waiting to happen. Bring your right-hand people, department leads, or even high-potential team members. Align faster, scale smarter, and make sure no one’s left trying to “catch the vision” secondhand. Grab tickets for your team now—your future self (and your staff) will thank you.
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Are refunds available?Tickets are non-refundable but fully transferable. If something changes and you can't attend, you’re welcome to transfer your ticket to another attendee.